I craft experiences that are memorable, intuitive and user-friendly. I launch products, craft brands and build teams from the ground up.
I focus on crafting intuitive, visually appealing, and scaleable user interfaces that enhance the overall user experience. I pay meticulous attention to detail, ensuring that every element is thoughtfully designed to optimize usability and engagement. Whether it’s for web, mobile, or software applications, I strive to create interfaces that not only look great but also function seamlessly.
Design is a team sport. I know how to build, lead, and inspire high-performing teams. At Google and LinkedIn, I led multidisciplinary teams: mentoring talent, establishing clear processes, and cultivating a culture where everyone could do their best work. I operate as a player-coach, stepping in wherever needed to ensure both the team and the work stand out.
I focus on creating scalable, efficient design solutions that align with business goals. This includes defining system architecture, future-proofing designs, anticipating potential challenges, and building adaptable design systems that support continuous growth and iteration.
I help businesses establish a strong and memorable brand identity that sets them apart from the competition. From logo design to brand strategy, I work closely with clients to develop cohesive brand assets that effectively communicate their values, personality, and vision. Whether you’re a startup looking to make a splash or an established company in need of a brand refresh, I’m here to help you make a lasting impression.
Clear, effective communication is both a marker of success and a product in its own right. I’ve partnered closely with C-suite leaders, engineers, designers, and cross-functional teams—listening deeply, translating diverse perspectives, and turning complexity into thoughtful, elegant outcomes. When working with content experts, I distill complex ideas into clear, accessible formats that resonate across audiences.
Below are a few deep dives into some recent projects.
Stealth Start-up
I owned the product design for an AI/ML- driven mobile & desktop app that is scaleable for design efficiency, testable for user testing, and pitchable for bus dev.
Google Cloud
When launching a new approach to a global salesforce, it was just as essential to foster cross-functional partner buy-in as it was to deliver user-centric, delightful designs.
With no opportunity for downtime, I led the design & development of a centralized learning center and user guide for a suite of internal sales tools for a global salesforce.
I designed a consistent design language for users and an easy-to-use toolkit for designers, content creators and external agencies.